The Harry Potter trailers are always rather well-done in my opinion. I actually analyzed the trailer for Harry Potter 5 back when I was developing an internal commercial for RC2, and it was really inspirational. I particularly like the rapid cut sequences that show brief flashes of action—just enough to whet the appetite, but not enough to give away all the surprises.
Overall, I think the trailer also shows off the visual eye-candy of the movie, which is something that Harry Potter fans love and expect. The tone comes across as fast-paced and exciting, which is important to a generation accustomed to adrenaline and catchy cinematography in the theaters.
Thursday, October 9, 2008
Something To Get Excited About
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